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Exploring indicators of consumer based corporate brand equity : a preliminary study
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| dc.contributor.advisor | Karaosmanoğlu, Elif | |
| dc.contributor.author | Germirli, Selin | |
| dc.date.accessioned | 2015-05-20T14:19:16Z | |
| dc.date.available | 2015-05-20T14:19:16Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/220 | |
| dc.language.iso | en | tr_TR |
| dc.subject | Brand name products | tr_TR |
| dc.subject | Trademarks | tr_TR |
| dc.subject | Branding (Marketing) | tr_TR |
| dc.subject | Product management | tr_TR |
| dc.title | Exploring indicators of consumer based corporate brand equity : a preliminary study | tr_TR |
| dc.type | Thesis | tr_TR |
