dcterms.abstract |
We are becoming the witness of a very rapid alteration showing impacts in every area of our
recent days in which we are living the age of information. The configurations of the new
markets and their expansions, due to the reason of having increases in the numbers of the
rivals and being parallel to the innovations and developments in the communications and in
the informatics technologies, also the management styles taking place in the tourism
enterprises are also changing and the managements which take the knowledge and
information as the basis are becoming evident in the forefront. The continuous increase in the
number of the companies in restructuring aiming for the information economics and
information management is the indication of this alteration. The most powerful companies are
not the ones which have the biggest material and financial assets any longer but they are the
ones which can strengthen their intellectual capitals and being able to manage and use this
capital in the most efficient and determinant way.
In the context, the purpose of this study is to examine the meaning of the intellectual values
possessed by the tourism enterprises in East BlackSea; their elements of formation, their
measurements and also to examine the topic of how to transfer the said values to the tables in
the result of the survey carried out. In order to achieve this, firstly the concept of intellectual
capital has been emphasized and then the elements of the intellectual capital have been
specified and the measurements of the intellectual values in the enterprises have been
mentioned on the basis of these factors. In the conclusion part of the study, the assestment has
been performed on these intellectual values existing in East Black Sea about how to transfer
these values to service understanding |
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