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Publication Metadata only COMMUNICATION MANAGEMENT IN HEALTCARE SERVICES(ISTANBUL UNIV, FACULTY MEDICINE, PUBLISHING OFFICE, 2016) Sengun, Haluk; Bahcesehir UniversityHealthcare communication studies, which were conceptualized after interactions and transactions concerning healthcare issues among individuals were joined and practiced by communication theories, have gained momentum and become a popular application area in recent years. The most distinct application of healthcare communication, which represents the interface between people and healthcare and is applied on many levels, is to inform individuals and masses on healthcare, raise awareness, encourage correct/healthy behavior and ensure their sustainability, thus, improve general health. In the strict sense, healthcare communication is verbal exchange between doctor and patient. In broad terms, it is described as the active research area that focuses on interdisciplinary and multidimensional human interaction's part in healthcare and healthcare services. The healthcare communication concept is shaped within the framework of managing human health as a whole and supporting it in social life. This expanded the study area of healthcare communication from only medical aspect and added Bio-psychosocial Healthcare Approach, making it to evolve into preventive approach and resulted in healthcare services communication becoming a multidisciplinary area. Healthcare Communication programs were developed, a wide range of methods were created that are compatible for the said target audience and with special cases. Major ones may be named as Media Literacy, Media Advocacy, Public Relations, Entertainment Based Education, Educating Individuals and Groups, Developing Partnership and Social Marketing. Aim of this compilation is for healthcare professionals to utilize healthcare communication more effectively in order to discuss guiding suggestions within prospects of up-to-date literature in their relationships between patients, healthy individuals or families. That is why the studies are aimed to be a tool for healthcare communication to potentially steer individuals towards correct behaviors and improve living quality by informing, motivating and raising awareness.Publication Metadata only Innovation in Health Care Delivery(GALENOS YAYINCILIK, 2016) Sengun, Haluk; Bahcesehir UniversityInnovation has become the symbol of transforming into creative economy and is a process of development for new approaches, technologies and working methods. It is a whole of processes that makes information useable. The innovative capacity of the industry is considered to be one of the most important elements determining international competition. Developing innovation and support systems, providing the infrastructure and inspections required for running them effectively, forming industrial problem solving strategies tailored for individual countries, progressing in accordance with long-term, sustainable, consistent and predictable policies as a whole is the only viable method to implement innovations, which utilize manpower and economic resources, transform and change, use revolutions in life sciences for the good of the public and human welfare and are catalysts for national economy in the light of science. The revolutionary developments in technology in the recent years have caused crucial transformations in healthcare field through their improvements on presentation formats and quality in diagnosis and treatment services. The status of conceptual changes in healthcare industry, which is one of the major sources and utilizers of innovative practices, the place and importance of innovation in healthcare system in Turkey and in the world are synthesized in a holistic approach.