Araştırma Çıktıları | WoS | Scopus | TR-Dizin | PubMed
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Publication Metadata only Refugee entrepreneurs: Typologies of emancipation and impact(SAGE PUBLICATIONS LTD, 2025) Ozgoren, Cagla; Karatas-Ozkan, Mine; Ozbilgin, Mustafa; Kamasak, Rifat; Sayin, Esin; Vassilopoulou, Joana; Bahcesehir University; University of Southampton; Brunel University; University of Reading; Ministry of Science, Industry & Technology - Turkey; Brunel UniversityThe economic and social impacts of refugee entrepreneurs on host countries are becoming increasingly significant. Drawing on interviews with 33 Syrian refugee entrepreneurs from different backgrounds in Turkey, we theorise the conditions, mechanisms and outcomes of individual and collective emancipation that refugee entrepreneurs garner. Our qualitative study offers two theoretical contributions to the literature. First, we develop a typology of emancipation (self-made, political, resource-driven and complete emancipation) among refugee entrepreneurs and identify two emancipation mechanisms (i.e. seeking autonomy and crafting/strengthening) that transform the conditions of refugee entrepreneurs. Second, we demonstrate how emancipation fosters individual empowerment, collective success and positive societal impact. We connect these theoretical expansions to suggest evidence-based policy and practice recommendations on integration and support the emancipatory potential of refugee entrepreneurship.Publication Metadata only Aligning the new work environment with OECD Goal 8: a design case of a global automobile brand from Turkey(EMERALD GROUP PUBLISHING LTD, 2024) Bukulmez, Pinar Sunar; Akdag, Suzan Girginkaya; Ekin, Gamze; Bahcesehir UniversityPurpose - This paper aims to investigate the economic sustainability of new work environments by exploring how interior design strategies can contribute to the Organization for Economic Co-operation and Development (OECD)'s Sustainable Development Goal (SDG) 8, which focuses on decent work and economic growth. SDG 8 aims to foster sustained, inclusive and sustainable economic development, as well as full and productive employment. Design/methodology/approach - The pilot study was conducted at a global automobile brand's largest facility in Kocaeli/Turkey, where 102 employees participated in stakeholder meetings divided into 18 groups. Additionally, 46 employees were interviewed through focus groups and one-on-one sessions across nine encounters. The collected data were analyzed using deductive thematic analysis, interpreting codes and themes related to spatial politics, timing politics and hybrid working culture in the new work environment. Findings - Identified themes include individually focused tasks, virtual collaboration, agile working, socialization and urban interaction. These themes are then traced through the conceptual design proposal developed by the interior design team and discussed in relation to their alignment with SDG 8.2 (diversify, innovate and upgrade for economic productivity), SDG 8.4 (improve resource efficiency in consumption and production) and SDG 8.8 (protect labor rights and promote safe and secure working environments for all workers). Research limitations/implications - These three targets (for inclusivity and innovation, for environmentally sustainable and for employee well-being) were selected for their relevance in shaping the physical work environment. Originality/value - The key finding of this paper is the need for a deeper understanding of economic sustainability in interior design and the contribution of SDG 8 targets on the spatial, temporal and cultural dimensions of new work environments. Brands committed to sustainability must adopt new work models and reimagine their work environments to enhance employee satisfaction and performance, through comprehensive user research and design solutions aligned with SDG 8.Publication Metadata only Text Mining Approach for Identifying Product Ideas and Trends Based on Crowdfunding Projects(IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC, 2023) Boye, David; Ozcan, Sercan; Fajana, Oluwatobi; De Montfort University; University of Portsmouth; Bahcesehir University; University of PortsmouthCurrent research and development investments and innovation developments show that there are more failed innovation attempts than ever and there are numerous occasions where companies need to be highly selective by assessing customers' needs or preferences. Crowdfunding is a great approach for this purpose, where investments are made if there are funders who are interested in the proposed innovations. As crowdfunding platforms have proved to assist in the introduction of innovations, the details of these projects can be a great inspiration for others. The aim of this study is to integrate crowdfunding projects into innovation and product developments as a source of potential ideas and trends. We use a text mining approach to analyze 8021 crowdfunding projects from the period 2009-2018. In this study, we cluster these projects into nine innovation areas desired by consumers. Through our methodological approach, we examine the linkage between associated text, features of projects, and funding of projects to uncover emerging product features that illustrate the desires of consumers. Our proposed model offers theoretical contributions to the innovation processes, especially the fuzzy front end with an open innovation approach. We provide practical contributions by revealing crowdfunding platforms as a means to gain insights into product elements for the design of new products and services.Publication Metadata only Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust(SAGE PUBLICATIONS LTD, 2025) Ozturkcan, Selcen; Bozdag, Ayse Asli; Linnaeus University; Sabanci University; Bahcesehir UniversityThe growing integration of Artificial Intelligence (AI) in marketing has introduced both opportunities and challenges, particularly concerning consumer trust. This paper critically examines two emerging phenomena: AI Washing, where companies exaggerate AI capabilities for marketing advantage, and AI Booing, a public backlash fueled by unmet expectations, ethical concerns, and transparency issues. By analyzing the interplay between these opposing forces, we explore the cyclical nature of AI mistrust and its implications for responsible AI adoption in marketing. Through a review of existing literature and industry examples, this study identifies key ethical, operational, and regulatory challenges in AI-driven marketing strategies. Our findings call attention to the need for transparency, human agency, stakeholder collaboration, and ethical data management to foster responsible AI practices that align with consumer trust and regulatory expectations. We conclude with recommendations for marketing professionals and policymakers to mitigate the cycle of AI mistrust and establish more credible AI integrations in marketing.Publication Metadata only Exploring the metaverse: what drives millennials and Gen Z to embrace virtual worlds?(EMERALD GROUP PUBLISHING LTD, 2025) Arghashi, Vahideh; Gunalay, Yavuz; Bahcesehir University; Tokyo International University; Bahcesehir UniversityPurposeThe purpose of this study is to investigate the motivational factors influencing young users' attitudes and behavioral intentions to use the metaverse and reveal differences between Gen Y and Z.Design/methodology/approachStructural equation modeling with a multi-group approach was used to assess the proposed model. Data were collected from 470 young users in Turkey through trying out the Decentraland.FindingsThe results showed that fear of missing out (FOMO) and self-extension significantly increase positive usage intention, while status-seeking and innovativeness positively influence attitudes toward use. Furthermore, FOMO, self-extension and status-seeking are stronger motivators for Gen Y than Gen Z, however, innovativeness did not vary between groups. Surprisingly, the findings supported that increasing perceived usefulness reduces the positive indirect effect of FOMO on behavioral intention via attitude.Originality/valueThis research enriches the expanding literature on the metaverse and provides actionable insights for businesses aiming to engage with young users through this emerging platform.Publication Metadata only Award-winning but gender-inclusive? A content analysis of Effie award-winning TV ads(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2025) Sener, Gul; Ozturk, Eda; Yonet, Onder; Bilsel, Hande; Zayer, Linda Tuncay; Bahcesehir University; Loyola University ChicagoThis study examines gender representations and elements of storytelling (i.e. gender role portrayals, voiceover) in 1014 Effie award-winning TV ads (2007-2023) in T & uuml,rkiye as a unique East-West context and explores ads regarding their perceived impact on promoting positive role models and progressive societal views. Utilizing longitudinal data obtained under the leadership of the Turkish Advertisers Association (RVD) and in collaboration with the Unstereotype Alliance (UA) T & uuml,rkiye convened by UN Women, the current research draws from the Inclusive Advertising Spectrum as an orienting conceptual framework. Study 1, employing a content analysis, revealed that while women leads were increasingly portrayed in non-traditional roles, men leads were predominantly depicted in traditional roles. Study 2 explored the perceived gender and societal progressiveness of 56 TV ads from 2023 by using an expert panel. Role portrayals positively impacted the perceptions of gender progressiveness of TV ads, and perceived gender of the voiceover impacted perceptions of societal progressiveness, both with large effects. Findings indicate that while there are optimistic indicators of gender progressiveness, more work by marketers and advertisers towards gender inclusivity is needed, especially in terms of the dominance of traditional roles for men and greater recognition of women over 50.Publication Metadata only Global pandemic, social media, and fake news: FoMO, need for connectivity and compulsive buying(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2025) Arghash, Vahideh; Gunalay, Yavuz; Okan, Elif Yolbulan; Tokyo International University; Bahcesehir University; Bahcesehir UniversityIn recent years, the effects of the global pandemic have increased the widespread use of social media, which has significantly influenced consumer behaviors and led to phenomena such as compulsive buying behaviors (CBB). Understanding the dynamics of these behaviors, antecedents, outcomes, and broader societal impacts is critical for communities, academics, and marketers. This study examines how consumers' basic needs (e.g., autonomy, competence, and relatedness) translate into the need for online connectivity and FoMO, leading to active social media participation and CBB. The results support that connectivity and FoMO positively enhance customers' active participation in social media, while active participation strengthens the effects of these elements on compulsive buying behaviors. In addition, low-resilience consumers with a high need for connectivity exhibit increased CBB when their tendency to share fake news is high. This research provides valuable insights into the complexities of consumer compulsive behavior and presents actionable implications for social media stakeholders.