The suitability of brand extension for tea and sugar categories : is it possible for a brand to be successful in both tea and sugar markets?
| dc.contributor.advisor | Kılıç, Hakkı Pınar | |
| dc.contributor.author | Elmas, Yunüs | |
| dc.date.accessioned | 2015-05-20T08:12:50Z | |
| dc.date.available | 2015-05-20T08:12:50Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14719/179 | |
| dc.language.iso | en | tr_TR |
| dc.subject | Brand name products | tr_TR |
| dc.subject | Branding (Marketing) | tr_TR |
| dc.title | The suitability of brand extension for tea and sugar categories : is it possible for a brand to be successful in both tea and sugar markets? | tr_TR |
| dc.type | Thesis | tr_TR |
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