The suitability of brand extension for tea and sugar categories : is it possible for a brand to be successful in both tea and sugar markets?

Kılıç, Hakkı PınarElmas, Yunüs2015-05-202015-05-202012https://hdl.handle.net/20.500.14719/179enBrand name productsBranding (Marketing)The suitability of brand extension for tea and sugar categories : is it possible for a brand to be successful in both tea and sugar markets?Thesis