Browsing by Author "Bagherlou, Mohammad"

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Arz-talep ağları perspektifinden dağıtım kanallarının tasarımı ve yönetimi
(Bahçeşehir Üniversitesi Fen Bilimleri Enstitüsü, 2014-09) Bagherlou, Mohammad; Sümen, Halil Halefşan
After reaching mass production some disagreements occurred between production and consumption processes on the time and property areas. In order to remove these disagreements and convey the the items that cannot be consumed in the production area to the consumers distribution channels and intermediaries emerged. Distribution channels are indispensable tools both for country economy and for company economy, and their effectiveness are causing increases in the gross national products. The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor, is called as distribution channel. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributers, agents and retailers. Each intermediary receives the item at one pricing point and movies it to the next higher pricing point until it reaches the final buyer. Coffee does not reach the consumer before first going through a channel involving the farmer, exporter, importer, distributor and the retailer. Also called the channel of distribution. The effectiveness of this system is dependent on its design.