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Brand management practices in an emerging country market

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dc.contributor.authorTatoglu, Ekrem
dc.contributor.authorTatoglu, Ekrem
dc.contributor.authorO'Reilly, Daragh
dc.contributor.institutionTatoglu, Ekrem, Bahçeşehir Üniversitesi, Istanbul, Turkey
dc.contributor.institutionTatoglu, Ekrem, University of Essex, Colchester, United Kingdom
dc.contributor.institutionO'Reilly, Daragh, The University of Sheffield, Sheffield, United Kingdom
dc.date.accessioned2025-10-05T16:26:41Z
dc.date.issued2016
dc.description.abstract[No abstract available]
dc.identifier.endpage173
dc.identifier.isbn9781782546351
dc.identifier.isbn9781782546368
dc.identifier.scopus2-s2.0-85089876917
dc.identifier.startpage153
dc.identifier.urihttps://hdl.handle.net/20.500.14719/12511
dc.language.isoen
dc.publisherEdward Elgar Publishing Ltd.
dc.titleBrand management practices in an emerging country market
dc.typeBook Chapter
dcterms.referencesJournal of Marketing Research, (1977), Balabanis, George I., Gains and losses from the misperception of brand origin: The role of brand strength and country-of-origin image, Journal of International Marketing, 19, 2, pp. 95-116, (2011), Berthon, Pierre R., Brand management in small to medium-sized enterprises, Journal of Small Business Management, 46, 1, pp. 27-45, (2008), Burgess, Steven M., Marketing renaissance: How research in emerging markets advances marketing science and practice, International Journal of Research in Marketing, 23, 4, pp. 337-356, (2006), Capon, Noel, Brand custodianship: A new primer for senior managers, European Management Journal, 19, 3, pp. 215-227, (2001), Centeno, Edgar, The five phases of SME brand-building, Journal of Brand Management, 20, 6, pp. 445-457, (2013), Cheng, Julian Ming Sung, A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies - South Korea and Taiwan, Industrial Marketing Management, 34, 5, pp. 504-514, (2005), Enderwick, Peter, Large emerging markets (LEMs) and international strategy, International Marketing Review, 26, 1, pp. 7-16, (2009), Eren-Erdoğmuş, İrem, International strategies of emerging market firms: Standardization in brand management revisited, European Journal of Marketing, 44, 9, pp. 1410-1436, (2010), Ewing, Michael Thomas, Developing and validating a multidimensional nonprofit brand orientation scale, Journal of Business Research, 58, 6, pp. 841-853, (2005)
dspace.entity.typePublication
local.indexed.atScopus
person.identifier.scopus-author-id57226223582
person.identifier.scopus-author-id8545160000
person.identifier.scopus-author-id36454798200

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