Publication:
Bireylerin futbol taraftarı olmasını etkileyen güdüler ile sadakat arasındaki ilişki: Fenerbahçe taraftarları üzerine bir uygulama

Simple item page
dc.contributor.authorGültekin Salman, Gülberk
dc.contributor.authorGiray, Caner
dc.contributor.institutionBahçeşehir Üniversitesi
dc.contributor.institutionBahçeşehir Üniversitesi
dc.date.accessioned2025-09-20T20:04:13Z
dc.date.issued2010
dc.date.submitted29.07.2022
dc.description.abstractBu çalışmanın amacı, bireyleri futbol izleyicisi ve taraftarı olmaya motive eden güdüler ile, Fenerbahçe taraftarlarının takımlarına yönelik sadakati arasındaki ilişkinin incelenmesidir. Sadakat davranışsal ve tutumsal olarak iki boyut halinde incelenirken, motivasyon değişkeni 8 boyut (ekonomi, kaçış, gruba bağlılık, aile, hoş gerilim (eustress), özdeğerlilik (self-esteem), estetik ve eğlence) olarak incelenmiştir. Araştırma için 796 Fenerbahçe taraftarına anket uygulanmıştır. Motivasyon boyutları faktör analiziyle test edilip yeni 4 faktör (heyecanı paylaşım, haz alma, estetik ve eğlence) yaratılırken, sadakat ile motivasyon faktörleri arasında anlamlı bir ilişki bulunmuştur. Ayrıca sadakat ve motivasyon faktörleri demografik değişkenler ile test edilmiş ve farklılıklar araştırma bulgularında belirtilmiştir.
dc.identifier.endpage97
dc.identifier.issn1300-0845
dc.identifier.issn1300-0845
dc.identifier.issue33
dc.identifier.startpage89
dc.identifier.urihttps://hdl.handle.net/20.500.14719/5973
dc.identifier.volume9
dc.language.isotr
dc.relation.journalÖNERİ
dc.subjectOtelcilik
dc.subjectKonaklama
dc.subjectSpor ve Turizm
dc.subjectİşletme
dc.subjectPsikoloji
dc.subjectOşinografi
dc.subjectDavranış Bilimleri
dc.titleBireylerin futbol taraftarı olmasını etkileyen güdüler ile sadakat arasındaki ilişki: Fenerbahçe taraftarları üzerine bir uygulama
dc.typeResearch Article
dcterms.references[1]\tHawkins, D.I., Best, R.J. ve Coney, K.A. (2004). Consumer Behavior: Building Marketing Strategy. 9th Ed. New York: McGraw Hill Irvin.,[2]\tSheth, J.N., Mittal, B. ve Newman, B.I. (1999). Customer Behavior: Consumer Behavior and Beyond. Orlando: Florida: Dryden Press.,[3]\tSolomon, M. (2004). Consumer Behavior: Buying, Having, and Being. New Jersey: Prentice Hall.,[4]\tFunk, D.C., Ridinger, L.L. ve Moorman, A.M. (2003). Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women’s Professional Sport Consumers. Sport Management Review. 6(1), 1-32.,[5]\tNakazawa, M., Mahony, D.F., Funk, D.C., ve Hirakawa, S. (1999). Segmenting J. League spectators based on length of time as a fan. Sport Marketing Quarterly, 8(4), 55-65.,[6]\tMcDonald, M.A., Milne, G.R. ve Hong, J. (2002). Motivational factors for evaluating sport spectator and participant markets. Sport Marketing Quarterly. 11(2), 100-113.,[7]\tTrail, T.G., Robinson, M.J., Dick, R.J. ve Gillentine, A.J. (2003). Motives and points of attachment: Fans versus spectators in Intercollegiate athletics. Sport Marketing Quarterly. 12(4), 217-227.,[8]\tJames, J.D., Kolbe, R.H.M. ve Trail, G.T. (2002). Psychological connection to a new sport team: building or maintaining the consumer base? Sport Marketing Quarterly, 11(4), 215-226.,[9]\tMahony, D.F., Nakazawa, M., Funk, D.C., James, J.D. ve Gladden, J.M. (2002). Motivational factors influencing the behavior of J. League spectators. Sport Management Review, 5 (1), 1-24.,[10]\tFunk, D.C., Mahony, D.F. ve Ridinger, L. (2002). Characterizing consumer motivation as individual difference factors: Augmenting the sport interest inventory (SII) to explain level of spectator support. Sport Marketing Quarterly, 11(1), 33-43.,[11]\tJames, J.D., ve Ross, S.D. (2004). Comparing sport consumer motivations across multiple sports. Sport Marketing Quarterly, 13(1), 17-25.,[12]\tJames, J.D., ve Ridinger, L.L. (2002). Female and Males sports fans: A comparison of sport consumption motives. Journal of Sport Behavior, 25(3), 260-278.,[13]\tTrail, G.T. ve James, J.D. (2001). The motivation scale for sport consumption: assessment of the scale’s psychometric properties. Journal of Sport Behavior, 24(1), 108-127.,[14]\tWann, D.L., Schrader, M.P. ve Wilson, A.M. (1999). Sport fan motivation: Questionnaire validation, comparisons by sport, and relationship to athletic motivation. Journal of Sport Behavior, 22(1), 114-139.,[15]\tKwon, H. ve Trail, G. (2001). Sport fan motivation: A comparison of American students and International students. Sport Marketing Quarterly, 10(2), 147-155.,[16]\tTrail, G.T., Fink, J.S. ve Anderson, D.F. (2003). Sport spectator consumption behavior. Sport Marketing Quarterly, 12(1), 8-12.,[17]\tRobinson, M.J. ve Trail, G.T. (2005). Relationship Among Spectator Gender, Motives, Points of Attachment, and Sport Preference. Journal of Sport Management, 19(1), ss.58-80.,[18]\tWann, D.L., Royalty, J.L. ve Rochelle, A.R. (2002). Using Motivation and Team Identification to Predict Sport Fans’ Emotional Responses to Team Performance. Journal of Sport Behavior, 25(2), 207-216.,[19]\tFink, J.S., Trail, G.T. ve Anderson, D.F. (2002). An Examination of Team Identification: Which Motives are Most Salient to its Existence. International Sports Journal, 6(2), 195-207.,[20]\tSpray, C.M., Wang, C.K.J., Biddle, S.J.H. ve Chatzisarantis, N.L.D. (2006). Understanding Motivation in Sport: An Experimental Test of Achievement Goal and Self-Determination Theories. European Journal of Sport Science, 6(1), 43-51.,[21]\tWann, D.L. ve Waddill, P.J. (2003). Predicting Sport Fan Motivation Using Anatomical Sex and Gender Role Orientation. North American Journal of Psychology, 5(3), 485-498.,[22]\tWann, D.L. (1997). Sport Psychology. Upper Saddle River-New Jersey: Prentice Hill.,[23]\tMilne, G.R. ve McDonald, M.A. (1999). Sport Marketing: Managing the Exchange Process. Sudbury: M.A. Jones and Bartlett Publisher.,[24]\tWann, D.L. (1995). Preliminary Validation of the Sport Fan Motivation Scale. Journal of Sport and Social Issues, 19(4), 377-396.,[25]\tHa, C.L. (1998). The theory of reasoned action applied to brand loyalty. Journal of Product and Brand Management, 7(1), 51-61.,[26]\tWilkie, W.L. (1994). Consumer Behavior. New York: John Wiley and Sons.,[27]\tJacoby, J. and Chestnut, R.W. (1978). Brand Loyalty Measurement and Management. New York: Wiley.,[28]\tDick, A.S. and Basu, K. (1994). Customer Loyalty: toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113.,[29]\tOliver, R.L., (1997). Satisfaction: A Behavioral Perspective on the Consumer. New York: McGraw-Hill.,[30]\tUncles, M.D., Dowling, G.R. and Hammond, K. (2003). Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20(4), 294-316.,[31]\tTucker, W.T. (1964). The development of brand loyalty. Journal of Marketing Research, 1(3), 32-35.,[32]\tMcConnell, J.D. (1968). The development of brand loyalty: an experimental study. Journal of Marketing Research, 5, 13-19.,[33]\tAaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.,[34]\tOliver, R.L. (1999). Whence consumer loyalty? Journal of Marketing, 63(Special Issue), 33-44.,[35]\tKeller, K.L. (2003). Strategic Brand Management: Building, Measuring and Manageing Brand Equity. New Jersey: Prentice Hall.,[36]\tGladden, J.M., Milne, G.R. and Sutton, W. (1998). A conceptual framework for assessing brand equity in Division I College Athletics. Journal of Sports Management, 12(1), 1-19.,[37]\tWakefield, K.L. and Sloan, H.J. (1995). The effects of team loyalty and selected stadium factors on spectator attendance. Journal of Sport Management, 9(2), 153-172.,[38]\tFunk, D.C. and James, J. (2001). The psychological continuum model: a conceptual framework for understanding an individual’s psychological connection to sport. Sport Management Review, 4(2), 119-150.,[39]\tFunk, D.C., Haugtvedt, C.P. and Howard, D.R. (2000). Contemporary Attitude Theory in Sport: theoretical considerations and implications. Sport Management Review, 3(2), 125-144.,[40]\tBackman, S.J. and Crompton, J.L (1991). The usefulness of selected variables for predicting activity loyalty. Leisure Sciences, 13(3), 205-220.
dspace.entity.typePublication
local.indexed.atTRDizin

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Bireylerin futbol taraftarı olmasını etkileyen güdüler ile sadakat arasındaki ilişki Fenerbahçe taraftarları üzerine bir uygulama.pdf
Size:
219.62 KB
Format:
Adobe Portable Document Format
Download

Collections

TR-Dizin İndeksli Yayınlar Koleksiyonu