The effect of viral marketing on Y generation’s purchasing behavior
| dc.contributor.advisor | Karaosmanoğlu, Elif | |
| dc.contributor.author | İskeçeli, Eda | |
| dc.date.accessioned | 2015-05-14T10:00:21Z | |
| dc.date.available | 2015-05-14T10:00:21Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14719/104 | |
| dc.language.iso | en | tr_TR |
| dc.subject | Viral marketing | tr_TR |
| dc.subject | Generation Y Marketing | tr_TR |
| dc.title | The effect of viral marketing on Y generation’s purchasing behavior | tr_TR |
| dc.type | Thesis | tr_TR |
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